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Zap 336
Gemplus : quand les USA s'emparèrent de la technologie française de la carte à puce
Gemplus : when the USA seized French smart card technology
At the heart of this defeat lies a double failure: that of industrial strategy and that of the cognitive battle. The former because France failed to protect a technology that was central to its future; the latter because it failed to build the narrative, mobilize support, and generate the public pressure that could have stopped American predation. Gemplus was not only conquered on financial grounds: it was abandoned on ideological grounds. And this is precisely where this case becomes exemplary in light of the lessons developed by French thinking on economic warfare.